What’s your why?

Hopelessly broken headphones, unrepairable.

I could kind of tell which wire went to which part of the plug. I had taken a photo of the plug after I stripped the wire off, but not a very good one (above).

I tried soldering the spindly metal threads that were left onto the right contacts, and occasionally I got sound in one ear. But essentially the headphones were unrepairable. 

This is a part of the reason I love Fairphone, they just came out with modular earbuds. I briefly looked towards my higher power in gratitude for this evolutionary step towards cradle to cradle thinking.

Genius.

But it really got me thinking about something John Viscardi of ArtSmart (and other stuff) introduced me to; What’s Your Why? A classic TED talk book and speaking tour money earner from Simon Sinek. His thesis (that I got from Blinkist because who has time?) is if you start from your Why, and communicate that, and it resonates with others then they will believe in you, which is a stronger call to action than any what, or how, or product feature.

And this is a great example of a Why in action:

Fairphone says it’s crazy we can’t fix our own stuff and thinks that finding the raw materials for making something should not kill someone. Or that enslaving someone to make a thing is bad for everyone. We really need to think differently about how we make stuff.

Like this phone, or these earphones, or probably anything else Fairphone turns their hand to.

Their Why is cristal clear, and resonating at my frequency.

The things you can’t control

“The kitchen light is the only one in the house on. The perfect plan to avoid trick or treaters and finish moving into the new house. Unpacking endless spices you don’t remember buying. That’s when the doorbell went.

Busted. A glance through the open door that should be shut and making eye contact with a mini Dracula and his younger sister / princess. No way out now. Opening the door, explaining: ‘Happy Haloween, I just moved in, I don’t have any candy, I’m sorry.”

The reply from Mini Dracula “That’s OK. Really. We’ll get a lot. Have a Happy Halloween.”

Dracula turns away, but the mini princess hesitates, reaches into her bucket and hands over a mini box of Milk Duds. Without a word, she scurries to join her family. Happy Halloween indeed”

Picture courtesy Daryl Tulimieri, and a mini princess.

It’s a lovely story. A new acquaintance told it to me recently, Daryl Tulimieri, I’m grateful he allowed me to reproduce it here, and change the tense… Milk Duds happen to be my favourite candy, Daryl could not have known that, yet I responded so much more because of the choice of candy.

What’s the lesson in the story? community is important, give, don’t just take, think different, never look at your neighbour’s bowl except to make sure they have enough. All of those, absolutely.

I wanted to share it here as a great example of not being able to control the audience’s perception of your stories. As Doug Lipman explains But if you can, and if it won’t come back to bite you, and if somehow, you know your audience loves Milk Duds, use it, tune the details, make it resonate.

Teaching is hard.

Thanks to this blog the amazing Tseen Kho asked me to share what I know about translating and communicating research with a group of Early Career Researchers, in Australia anywhere from 1 – 5 years post PhD.

It was a one-hour session during a three day intensive to develop researchers at La Trobe, a great initiative.

Why, and how to translate your research for a non-academic audience. Aimed at post-doc researchers at La Trobe University thinking about a public profile. References tools only available to La Trobe staff.

It was the graveyard shift, 3 – 4 pm they had already had a tough day. I got some feedback afterwards, and the best insights came from my cousin Jack. He teaches kids outdoor skills. He said he tries to constantly remember ‘why are they here’. I could have done that better.

It’s my first time doing this, I was trying a bit too hard to convince people I knew what I was talking about. ‘Story is your friend’ I would have advised myself If I had the benefit of a time machine. Here are some other things I would have told myself: ‘tell them how it’s going to be’, ‘connect using a story they can relate to’, ‘tell them about a time you did something wrong, and what you learnt’. ‘focus on one thing and get them to think it through’.

I enjoyed it, I think the slides are good. I want to do it again, better.

Condensing research translation

Take ten years of impactful academic health research and distil it down to three minutes of talking and moving images. What’s really important? What has the biggest impact?

Now do that for six projects, which one is the best? That was the task assigned to a panel of judges in the inaugural Excellence in Health Research and Translation awards at La Trobe University, in March 2018. I helped script supervise the videos. Keeping them equal, showcasing the impact and highlighting the special things that made each project worthwhile.

The final six videos are in a playlist with three highlighted here. You can check the announcement to find out who won.

The COSMOS trial, reducing caesarean section

I had to interview al the researchers, scour the nomination submissions and find the beating human heart of each project. It sometimes took some probing, but all the researchers knew someone who stood out, had a special connection, had a good story and would respond well under the hot gaze of the camera.

Early intervention in autsim can change lives

Along the way I became a real believer in the researchers work, all of them. The dedication it takes to choose the implementation path, to not stop at publication makes all the researchers who do that amazing.

Aged care is booming, but the workforce are not keeping up.

It was such a challenge to select the points that made it into the videos, the editors I worked with were tough, and we made some real choices. Visuals were by Tim at Mustard Media who must take as much credit, if not more for how the videos came out. Simon at the LTU Media team and Alana, who produced the videos also deserve plaudits for the final product.

Your story belongs to your audience.

Doug Lipman, in his excellent book, ‘Improve your storytelling’ talks about the storytelling triangle. You, the storyteller, ∇ the audience ∇ and the story ∇, the only relationship you don’t control is the relationship the audience has to the story.

We’re always talking about modifying our stories for the audience, here’s how I do it, and my take on why.

I’ll use a story from when I was a fundraiser at a disability day centre in Scotland, Edinburgh but hopefully the principles apply to lots of other stories, and will hopefully allow me to demonstrate how Doug Limpan understands the rules, of course I don’t control your relationship to Doug Lipman, treasured oracle, or nemesis, or indifferant obliviousness.

The facts; the who, what, where and when remains the same. The angle you lead with changes. The result changes, the achievement changes and what the story gives to the audience changes.

So the facts. Of all the options available to young people who have learning or physical disabilities when they exit the Special School System the Upward Mobility day centre works well for a lot of them. We are positive about achievements, abilities and fun, we use the arts and wellbeing workshops to build meaningful opportunities, this works great for the students – not residents, or inmates, or customers – students, there to learn. We see young people blossom, become confident, achieve things and have lives, the absence of which is a very real possibility for those that do not make it into places like UPMO.

Those are the facts, people come to UPMO, they change, they move on or stay with us. That change takes months or more often is slower, imperceptible except to the people who work with our students.

So, what do we lead with when we tell this story to different audiences? I feel like I could be exposing myself as a calculating mastermind but here goes.

When telling this story to;

Potential Parents (normally the payers):

The student is the hero, we talk about success stories, about other students who have transformed themselves and progressed towards their achievements. It’s a hero’s journey, and the person the parent cares about most is the hero, we are the mentors, the shadows.

Funders:

We talk about the student body as a population, we might zoom in to a story, but we zoom quickly out to talk about a population, who are whatever % of the people they see around them, we talk about the funding picture, we talk about outcomes, we talk about graduates, destinations. 
We are struggling against a tough system, inviting them to be the heroes in the journey of the individuals we paint the picture of. 

Social Workers (referrers):

We talk about the activities, the support staff, how they are different, skilled, creative caring, how we go above and beyond for our students, how we work well with the stakeholders involved, funders, allied health, parents. How our world-class information system focuses on students and helps them do their jobs better and help people. something we have in common.

Same stories, different heroes, different goals. Different endings. Different calls to action. 

Tell me your story – and did they!

Paralympians, musicians, writers, artists, performers. They have the best stories, and I had the great privilege to shepherd a few dozen of them into the wider world recently. I pitched a Story Telling booth the conference committee of the Australasian Society for Intellectual Disability. Their tagline is ‘research to practice’ and they involve people with lived experience of intellectual disability in research as much as is possible.

Ben behind a desk with a microphone on his hand, a banner on the table reads ' tell us your story'I focused on Self Advocates, but the amazing Sophia Tipping gathered vox pops, and talked to keynote speakers. It will all be going into the ASID podcast (subscribe anywhere you find good podcasts).

It was a lot of work, but very good fun, the ASID board were super supportive and I would do it again at the drop of a hat.

Who has stories that you are not listening to?

Audio storytelling – Starting Somewhere

500 index cards, in five colours. Yellow for a topic, an actual thing we want to discuss. White for an area of discussion, probably with more topics underneath it maybe an episode. Exploitation on one yellow card, it moved from the Is Cleaning The Toilet Really my Internship? episode to the Say What Now I don’t get Paid?! episode. It ended up being an episode on its own.  After practically a whole morning discussing, arguing, figuring out, and changing things we end up with the image here.  Ten episodes, 37 or so topics and a roadmap for the next six months. Did it work out like that? read on to find out.

Some of them survived unscathed into the ears of listeners, nearly ten thousand at the time of writing. Others changed completely. When we scratched the surface of exploitation a lot of stuff came out, Amalia Ilgner who is suing her employer for unpaid wages, Jack Kenchington Evans is leading the charge on rewarding good internship providers to shame the others into pulling up their socks. And ‘Dodgy’ the mysterious figure behind the Dodgy Internships Australia twitter feed who is naming and shaming the most egregious offenders in the countless violations of the employment laws she finds on the internet.

That became a whole episode on its own and one of the best.

Along the way, we became experts, just by talking to 48+ people about Internships. Reading transcripts of the interviews and discussing the best piece to use to illustrate a point, in making the case for the arguments that we had found for both sides. Internships are good and bad, they can open doors for everyone, if you can afford to work for free, they are opportunities to prove yourself in a three-month job interview, and they are an excuse for free labour for unscrupulous employers. It’s a spectrum, and I feel we covered all the visible parts.

I listened to the first episode again and it still stands. It’s a touch didactic but there’s some great stuff in there, the history of the internship, how we got here, which pops up again later, and it’s pretty timeless. Unless the role of internships changes dramatically we’ll still be helping people get their heads around internships for a few years yet.

It was a good project, dreamed up by Dr Andi Horvath, podcast co-ordinator at the University of Melbourne it fit into their strategic plan, had management blessing “one of the best pieces of content we’ve created all year”. And my co-host and co-producer Buffy and I steered it from concept to ten+ mp3 files sitting on servers and phones all over the world.

We have a rock solid workflow, thanks google Docs. and we bow down to Google Backup and Sync which has needed only one tinker and has synced all the audio files on three computers seamlessly. we worked on scripts side by side on the ER Mezzanine watching the other person make changes. We typed back and forth in the questions doc live comments while recording in the 757 studio telling the one who was interviewing to ask the question again!

And our Reaper workflow is pretty good now as well, we use regions to mark the segments of an interview we are going to use, labelled with the Episode number and the grab number we know where it goes and can see if we are going to use something twice. The script has a list of audio files in it, with the names of the files next to the grab we are using, so one person can polish the script and another person can edit it together.

We found new and better ways to fine edit, getting an edit down to a drag and one keystroke from five. That must have saved us hours over the 250 grabs we used across the ten episodes. Using Reapers insanely customisable macros and chains of commands we can take out pops with two keystrokes.

Getting everyone to sound their best is the fine edit mantra, no umms ahs or pauses, you can cast around a while for the perfect word but it’s my job to show the sentence as you would want it to be recorded for the permanent record. And everyone sounds like there were recorded at the same volume, with the mic in exactly the same place thanks to some very clever compression from the good folks at Sonic Anomaly.

But it’s the people who have brought the story alive, they felt comfortable enough to share their failures and missteps at what is a very vulnerable time in their lives, I hope they can look back on their internships as some of our older guests did and see how far they have come.

Here’s my favourite episode of the ten:

the reason for it all…

“If you’re trying to persuade someone to make a decision – in this case, a donation – you depend on emotion. We make decisions with our feelings, then rationalize that choice.

That’s why logical arguments will fall flat when a moving story will work.”

– http://mcahalane.com/why-empathy-is-key-to-great-fundraising/

Everything I had in my pocket.

I just handed it over. Across the table, it was an impulse donation, for sure. But he had me, without trying, without asking.

Here are my reasons why:

-It was a good story, well told,

-I had the image of tragic teen suicides in my mind, the school friend of mine who did the same. In front of a train, because of money issues.

-I identified with the local guy who steps up and does something about it. Who says ‘no more, not in my community’, I want that to happen. I want to be that man.

-He told the story with heart, He cared about it. You could see that, he told me about his connection with the ‘how’ they have chosen to deal with this rash of suicides. How he loves sport, how it had taught him things, how he coaches and how he believes it can help.

-He was also humble, with a modest goal, that he was nearly at, I wanted him to succeed, I believed in his goal. So I helped.

You can too: Tim Moon did a ten day marathon meditation cut off from the world, he did it for the Beehive Foundation, building resilience in young people.

Incredible everyday

I came across this quote today:

“Good proposals will tell (a grantmaker) what you see when you go to work everyday,” said Hicks. The sign of a good grant proposal is it reads like a mystery novel, he said. “You want to turn the page to find out what happens.”

And that’s the challenge. Exposing the extraordinary in the everyday. I’m trying to do it now, show an average case of what we see and do at work everyday but make it gripping, but mostly it’s not. It’s everyday. But that reminds me of another quote, Bill Gates this time I think “We all overestimate what we can do in a year, but underestimate what we can do in a decade”. Problem is an average fundraiser stays with an organisation for 18 months (the internet said so, but I forget where) so we are lousy at having that decade long view that can see the transformations that happen over decades.

We need to institutionalise the practice of recording stories about our long term achievements. I did this on a retreat a while ago. We all sat around the campfire at the end of a long day of cold BBQ and I asked everyone in turn what brought them to this field, and what their best experience at this organisation had been. I’m still using the stories that came out. They tend to come out relatively unformed, but the things that sustain people are what we should be talking about. And hopefully what will win us the big grants!

Here’s where some of the everyday incredible happens:

A creative and messy art room

The third of three art rooms at UPMO towers. Everyday incredible happens over years right here.

The vital century

My paternal Grandfather was a conscientious objector during the war, my maternal Grandfather a decorated war hero. Neither of them spoke about their experiences. To my mind either course of action takes courage.

My paternal Grandfather, John, was good with his hands, and wore brylcreem. He spent the war hiding in the hills of the Yorkshire dales, away from his wife and young family. He worked at a bakery making bread in the early hours to get by. He phoned my Grandmother through a friendly telephone exchange operator to keep in touch. After the war he worked in quarries, handling dynamite. He was a health and safety inspector in a paper factory. He never talked about having friends, or his time during the war. I learnt about it from my parents.

John also cycled a lot, with a group of Yorkshire dales riders. Weekend long trips among the hills, out to a B&B and back again on Sunday. Over a hundred miles sometimes. Wool trousers and leather boots to ride in, cagoules when they became cheap enough to buy.

I like to think my grandfather found refuge in a group of people who didn’t judge him for his actions during the war and found quiet peace in nature and the shared achievement of cycling a hundred miles in a day. I admire the resolve he had in staying where people knew him and working the jobs he did. It can’t have been easy, and makes every smile I saw him crack that much more precious.

When I’m out with my cycling friends that’s what I think about. Courage, sacrifice and doing just enough for yourself to make the rest of life bearable.

When I found out my own father cycled 100 miles from Grimsby to Keighley during the courtship of my mother, I had to try and continue the legacy.  Took a while to get there, but I did it last year. Thanks go to Chris at Bike Craft Edinburgh for helping out.

Not super clear, but the digits at the bottom are that trip in miles, it reads 100!

WP_20141005_003

I had bought the t-shirt months earlier, I took it out of it’s packagin and I swear I had not worn it before I did the distance.

me, wearing a t-shirt that says "100 miles done" because I did.

me, wearing a t-shirt that says “100 miles done” because I did.

How simple should you make your story?

Tyler Cowen TED

I saw an interesting TED talk yesterday, Tyler Cowen of the blog Marginal Revolution among many other perhaps more important things. Cautioning against trusting simple stories, that complexity is our nature especially in this world. This made me think about some of the stories the non profits I’ve worked for have to tell. They are complex stories, and in making them simple you definitely have to leave things out, important things. But when it comes down to the problems we as a sector have they are nearly always problems with human faces and solutions of all kinds. Problems and solutions.

If you focus on the human face of the problem that whatever complex set of social, natural political has created you focus on the effect, neatly sidestepping the need for the complex circumstances that created that human problem.

The solution on the other hand can be complex, and will probably be hard. But the outcome, the change you want to see in the world, again will probably be simple. More of this, better that, less occurrence of something. If you can establish legitimacy and expertise in the solution, you can leave that ‘black box’ or point to a theme, or a risk area, or a pilot that worked well, and shortcut to the human face of the problem and the human face of the solution. Our stories need to be simple to be memorable, but stick to the problem and outcomes and we can avoid the need to confuse our audience with the complexities that take us most of our work.

Simple is always best

Light from a video projector being cast on a field of randomly arranged prisms.

Prism, projector repeat.

I saw some new art this week, always has a restorative effect on me. Ironic that in this city of culture I went an hours train ride away to Ballarat. Simple, powerful and endlessly engaging. I would like to think that the input feed was a camera of the guests at the museum, but I fear it is a loop.

I was there to see Melissa Peacock at the neighbour exhibition, great art all round.

Telling YOUR story better.

So you do something you are passionate about. Congrats. Getting there probably taught you that very little gets done on your own. So how do you get others onto your train? Telling your own story so others see your passion is a vital skill for every artist, maker and person who needs to work with others. Dictators, Cult leaders, Non profit CEO’s etc.

This was the draw for the artists, makers and creative professionals who work in the Edinburgh Palette building to come to a workshop I organised in December last year (2014). I work charities, one at a time, in jobs. I get in depth with all the aspects of an organisation; projects, services, people and above all the changes that group of people want to see in the world. But that’s one story per job, so helping more people with their story was my motivation.

In the end three professionals, David, Vittoria and Jan spent a day with me pinning down the specifics of their stories that they could use in their work. In the morning we went through the basics of story, why it’s so powerful, why, when told right, it sticks with people through their whole lives and some of the secrets to powerful stories.

Then all three workshop participants talked about themselves at length, what torture. Together we came up with the short version of what they do and an arresting reason why. Three images stick with me:

  1. David playing in his fathers glass shop, hiding in the inverted V between the stacks of blue green glass, looking into the infinite reflections.
  2. Vittoria and her collections of objects, 3 dozen brass candlesticks and hundreds of other multiples stacked in piles around her seaside home.
  3. Jan talking about felt, has to be seen to be remembered.

I made them practice telling their story to me, repeatedly. I asked them to tell it like they meant it, so it sounded natural. It wasn’t easy and it will take practice, but they will be better able to convincingly portray their vision and where it came from. The next step is finding the right people to tell those convincing stories to. I wish I could help with that.

Three participants and Ben Pawson sitting in a circle chatting.

Just four people getting to the bottom of the puzzling mysteries of story!